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Blog Equivalence Of Page Rank
By Manoj Jasra
Expert Author
Article Date: 2006-09-19
Over the years people have come to rely heavily on Google's Page Rank as an indicator for a site's authoritativeness. It's still a very prominent metric but people (esp. SEM Experts) are now beginning to understand that there's a whole lot more to it.
For example a site with low Page Rank can still have thousands of visitors and do well from a search engine perspective.
I think people still like to have that 1, all encompassing value and I am trying to wrap my head around how that number would be determined for Blogs.
BlogInfluence.net uses the formula: [(blog+posts+web links) + (bloglines subs * 2)] * 1+(PageRank/10) (using Yahoo Back Links, Technorati Back Links, Blog Lines Subscribers and Google Page Rank).
I believe there should be a few more metrics added to this formula which would help strengthen its value:
- Yahoo and Google News links (for authority)
- FeedBurner Subscribers (for readership)
- Technorati Rank (for authority)
- Back-links from Major Search Engines with some type of weighting applied (i.e.: Google = 10, Yahoo = 6, MSN = 4)
- Unique Visitors
- Alexa Reach/Rank
- Digg, Delicious Votes
There are probably many more metrics we could add and I would love to hear suggestions from others.
A formula combining all of these metrics would really help measure how well a blog is doing, especially after implmenting a blog promotion strategy.
With the various APIs available to us, I don't see why this measurment couldn't be developed into some type of software tool or webpage.
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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.
Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.
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