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Could Froogle Ruin Affiliate Marketing?
By Brittany Thompson
Expert Author
Article Date: 2004-01-16
Due to a rising concern among affiliates that Froogle's causing a drop in sales, Brittany called members of the affiliate industry to get their take.
Froogle Hurting Affiliate's AdWords? Many people think Froogle could cause competition between AdWords customers and those in the Froogle index. Linda Buquet, owner of 5staraffiliateprograms.com said, "a lot of my affiliates do use Adwords for advertising... I know a lot of people are worried about [Froogle] affecting not only their Adwords click-through rates but also regular Google search terms."
Linda admits that if she were an Adwords user, she would be "greatly concerned."
Are you?
I called up internet marketing consultant Linda Woods, owner of affiliategoddess.com to see what she thought about Froogle. According to Linda Woods, Froogle does create competition between Adwords and Froogle users, which makes it even more crucial that companies decide whether to market themselves or hire affiliates.
Could Froogle Ruin Affiliate Marketing? Many affiliate marketers are already using Froogle - and some have expressed their concerns for the kind of effect Froogle might have on the industry. Linda is quick to point out that affiliate marketing is constantly evolving.
"Everybody's always talking about affiliate marketing being ruined," she says. "What happens is affiliate marketing continues to grow, morph, and change..." Even though pay-per-click has an effect on affiliate marketing, she believes the industry will survive.
About the Author:
Brittany Thompson is an administrator for WebProWorld.com and contributes to the Insider Reports with her regular articles and interviews.
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