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Promote Your Name With Novelties
By Kevin Nunley
Expert Author
Article Date: 2001-10-30
This morning my daughter woke up with a severe ear ache for the second day in a row. No question about it, time to take her to the doctor.
"Now where's the doctor's phone number?" I shouted, hurriedly thumbing through the phone book.
"It's on the magnet on the refrigerator," my wife yelled from the next room.
Ah yes! Refrigerator magnets. If your business depends on people remembering your name and number when they're at home, the refrigerator magnet with your marketing message on it is an excellent way to make sure your info is there when your clients and prospects need it.
Here is a good guideline for successfully marketing with "novelty" items like pens, mugs, and calendars. Make sure your item will be used by the kinds of people who make up your prospects and customers. Also, people should be using your item during the times when they need your services.
A coffee mug with your name makes a lot of sense if your business is selling donuts.
About the Author:
Kevin Nunley provides marketing advice, business writing, and popular promotion packages. See his 10,000 free marketing ideas at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.
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