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[2007-03-26] Starting Promotion from Scratch
When I was new to the web I was excited when I would get things to rank from scratch, thinking I did a great job of SEO, but if your results are effective and consider applicable risks does it matter what techniques you used to promote a website?

[2007-03-19] Penalties vs Filters & Optimization vs Over-Optimization
Jill Whalen recently posted to SEL about how duplicate content penalties are not penalties, but filters.