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[2005-05-31] You Want Fries With That iPod?
We have two examples of how technology is being used to slow down fast food in the hopes it will bring more people into these restaurants and keep them there a bit longer. In both cases, music plays a large role in making these environments more appealing.
[2005-05-31] Linking Features & Benefits
I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.
[2005-05-31] It's Not Just All About Google Anymore
Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.
[2005-05-27] Get the Most Leverage out of Your Articles
I've long been an advocate of a form of online marketing that I personally call "article marketing." Yahoo! has recently added a layer to article marketing which is extremely exciting, and any one who uses the power of articles needs to take notice.
[2005-05-27] Do You See PR's Real Value?
As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?
[2005-05-26] Hot Recorder is Hot For Podcasters!
If you're a podcaster, and you don't have any kind of professional-type hardware (a mixer, for instance), and you're looking for almost the perfect way to record interviews via Skype relying just on software, then this is the solution for you.
[2005-05-25] FTC Needs Help Against Spam Zombies
Citing a vast number of compromised PCs being used as spam forwarders, the FTC wants help in shutting them down in Operation Spam Zombies.
[2005-05-25] Blogebrity - Creating Blogging Buzz in 3 Easy Lists
I've been watchign the Blogebrity Blog with interest this week - it's been quite an amusing read and a great example of how a blog can get some big inbound links and a lot of buzz from the blogosphere with a little controversy, humor and by listing some big blogs as A-List Blogs...
[2005-05-24] House of Representatives Bans Spyware
Two bills pass the House with overwhelming majorities, and will severely penalize spyware makers.
[2005-05-24] How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google!
[2005-05-24] Favicons Showing Up In Google AdSense
As Google's AdSense advertising program continues to embrace the graphical side of web advertising, many bloggers are noticing and commenting on the changes being made by Google while providing advertising for its members.
[2005-05-23] Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools
In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.
[2005-05-23] Podcasting Is Almost Mainstream
Is podcasting really starting to move as a serious business communication tool, never mind it's entertainment appeal? Yet more signs: 1. iTunes to directly support podcasts...
[2005-05-20] Affiliate Programs: Promote Your Links
Affiliate links. Many bloggers have a few of them. Some bloggers have many affiliate programs available through their blogs.
[2005-05-20] How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.
[2005-05-18] In Bloggers We Trust
During the past week several companies and press have trusted me with information they would rather not let out into the wild.
[2005-05-17] Newspapers as Conversation
Investor's Business Daily has a story today on how newspapers need to evolve to grab the attention of consumers who are turning to the Web in droves.
[2005-05-17] Americans Still Unaware Of Blogosphere
As blogging continues to engrain itself into the everyday life of the Internet, some have wondered just how far the blogosphere has penetrated into normal day-to-day life.
[2005-05-16] IBM Publishes Guidelines For Employee Bloggers
The news last Friday that IBM is introducing a large-scale corporate blogging initiative has attracted plenty of attention, both in the blogosphere and by mainstream media.
[2005-05-16] Don’t Be a Fool When Following Up
So you've sent out your press release about your online business and want to know if it's going to be published. How do you follow up without making a pest of yourself?
[2005-05-13] Let the Blog Bashing Begin
Pete Blackshaw predicted this would happen and he was right. In a new report, eMarketer is questioning whether businesses will ever blog.
[2005-05-13] Podcasting: The Evangelist And The Skeptic. And Me.
Neville Hobson has written an excellent piece about podcasting, walking you through what it is and how you can use it to add a human and informal touch to your communication.
[2005-05-13] What $695 Buys You in Blogging
Looks like the real way to make money from blogging is to write a report on the topic of blogging (business blogging to be more specific) and then to charge $695 for it.
[2005-05-10] PR Face2Face: Jerry Swerling, Principal of Swerling & Associates
Jerry Swerling has more than 30 years of experience as a senior-level communications professional and educator. Today he serves in two capacities.
[2005-05-10] Sticky Sites Rule The Internet
Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centering on the lack of web site traffic. All the other remaining threads bemoan the difficulty of getting visitors to return long enough to buy something. Then there are the threads about the complexity of getting listed and ranked well in important search engines.
[2005-05-10] Blog on the News - Both Good and Bad
Haas MS&L Blogworks - the PR firm behind the GM exec weblog - is asking readers on their new blog ...
[2005-05-09] Blogging: When It's Not a Good Idea
Blogging can be a bad idea. Business blogs are not the answer to everything. I'll bet you never thought you would read those sentiments on this blog.
[2005-05-03] Vespa Blogs to Shine the Spotlight on Customers
Today I am very proud to write here that CooperKatz's Micro Persuasion practice has secured a new corporate blogging engagement, and it's a big one - Vespa scooters.
[2005-05-03] Integrating Blogs With PR And Marketing
First there was Business Week featuring Steve Rubel in their cover story on blogs last week, complete with full-page photo.
[2005-05-03] PR Face2Face: Dan Gillmor, Founder, Grassroots Media Inc.
PR Face2Face is a special series of interviews with the top public relations and publicity professionals in the country, as well as with people involved in the public relations world. The ninth installment is Dan Gillmor, founder of Grassroots Media Inc.
[2005-05-03] Blogging as Farming - How to Grow a Bumper Blogging Crop
On the weekend I was speaking with a friend, Alex, who is a Farmer about blogging and the more we talked the more we realized that there is a lot of similarities between what we do. I thought I'd rehash some of the main points from our conversation here:
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