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[2005-04-29] Who Said What At Les Blogs
Constantin Basturea has put together an excellent listing of posts, podcasts and video clips that bloggers have posted about Les Blogs.
[2005-04-28] Visitor Traffic: Ideas For Gaining More Blog Readers
There are few things that create more initial excitement, than the launch of your brand new blog. You have built the best blog you possibly can, and you're waiting for the visitor traffic to start pouring right in.
[2005-04-28] Podcasting: A New Fix For Info Junkies
While it's admittedly taken some time for podcasts to work their way into my daily info hunt, I'm finding that I'm now habitually plugging in whenever I have a moment. In fact, it feels like a borderline addiction at times.
[2005-04-28] How Frequently Should You Post?
There is a great podcast over at View from the Isle - The Inaugral Business Blog Roundtable - on the topic of ‘how frequently should you post' on your blog.
[2005-04-27] Viral Marketing - Is It Infectious?
In a thesis from Copenhagen Business School Viral Marketing is said to be relevant for "nearly every type of organisation".
[2005-04-27] Press Releases: Getting Media Coverage
Press releases are a powerful tool for any online or offline business. Your blog, website, or any online business promotional efforts, can be multiplied many times over by being the topic of a news story.
[2005-04-27] Successful Link Development Tips and Guidelines
Reader Question: I often get emails from search engine marketing companies who claim that they can get high-quality links pointing to my Web site. They usually mention a PageRank (PR) of 7 to 9. Since my site needs more link popularity, I am tempted to give it a try. Will subscribing to this program help my site's link popularity?
[2005-04-26] Blog Promotion: Message Boards and Forums
Almost everyone is searching for ways to promote and market their blogs. I'm sure you are no exception.
[2005-04-26] The Craft of Blogging
I used to believe that brand-centric companies were not adopting public blogging. Corporate brands are paying attention to blogging as they draw greater attention and criticism.
[2005-04-26] PR Face2Face: Al Golin, Chairman, GolinHarris
PR Face2Face is a special series of interviews with the top public relations and publicity professionals in the country, as well as with people involved in the public relations world. The eigth installment is Al Golin, Chairman of GolinHarris.
[2005-04-26] The Era of Transparent Media Interviews
Up until now, the media interview has been a fairly closed process. Interviewer and interviewee connect via phone, face-to-face or email. There's no way we can get in on the conversation.
[2005-04-25] Les Blogs And Social Software
Sitting in the French Senate for Les Blogs. Given the fact that there are 300 bloggers here, I probably will not do my conference blogging schtick. The past couple of days have been a wonderful getaway and chance to see friends. Loic has been a wonderful host.
[2005-04-25] Blogs' Impact on Analyst Relations
The Yahoo! account team over at public relations firm Fleishman Hillard brings us a great example of the impact blogs can have on analyst relations. And since I am no longer at an agency, I have no problems submitting it up for your review.
[2005-04-25] Les Blogs Afternoon
This afternoon at Les Blogs has had many of the characteristics you see in almost any kind of conference. You know, it's after lunch, after the time you've spent meeting new people, seeing people you already know, chatting, etc.
[2005-04-19] Yahoo Completes the Overture
Yahoo Inc. completed the process begun in 2003 with the purchase of Overture Services Inc. by bringing them into the brand and calling them Yahoo Search Marketing for the U.S. market. Yahoo will extend the renaming to everywhere except Japan and Korea and the Overture name will stand there.
[2005-04-19] Pope Domain Speculation
In a great example of thinking ahead - Rogers Cadenhead registered the domain name BenedictXVI.com a couple of weeks ago.
[2005-04-18] Blueprint Ethics Code For The Profession
One thing I've frequently commented about in this blog is ethics in the communication profession. Or, rather, about the lack of an authoritative and cohesive voice that speaks on ethics on behalf of the profession.
[2005-04-18] Character Blog Discussion
A Taste Of What's To Come. Where Steve Rubel completely trashes the idea of character blogs, Rok Hrastnik embraces them...
[2005-04-18] Will Blogs Replace Press Releases?
Scott Baradell cites an Economist article in which Bruce Lowry of Novell foresees blogs "completely replacing press releases within 10 years." The argument goes like this: The Net has promoted transparency.
[2005-04-18] Aggregators Abound
This morning, perusing my RSS feeds, I found an item I wanted to blog about. The source was an site out of India called Webnewswire. (The item prompted my post on whether blogs might someday replace press releases.)
[2005-04-18] The Blog VS. Journalism Debate Continues
San Jose State University journalism professor Richard Craig jumps into the blogs-vs.-journalism debate with a well-reasoned op-ed piece appearing in today's San Jose Mercury News. Craig wins points by noting the whole debate is specious, but goes on to explain why.
[2005-04-13] Tagvertising = Blogging 2.0?
The following is also my April column for iMedia Connection... Tagvertising = Blogging 2.0... Already? As you read this, millions of individuals are working under their own volition to create a new Dewey Decimal System for the internet.
[2005-04-13] Podcasting: 'Significant growth by 2010'
Now that Pew Internet's data on how many people listen to podcasts has been roundly trashed as untrustworthy, would you trust any numbers from anyone else on projected growth in podcasting...
[2005-04-12] Click Fraud Exposed
Joe Holcomb is the Senior Vice President of Marketing for BlowSearch. Over at his personal blog, he has written one of the most eye-opening reports on what is going on with click fraud.
[2005-04-12] PR Face2Face: Jeffrey Sharlach
PR Face2Face is a special series of interviews with the top public relations and publicity professionals in the country, as well as with people involved in the public relations world.
[2005-04-12] An Easy Way Not to Get Banned by Google
To avoid being banned by Google, it's important to understand how to manage multiple domains. If handled incorrectly, Google may ban a web site for the appearance of duplicate content. A 301 redirect is the key.
[2005-04-12] Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.
[2005-04-11] Google Q&A
Google Search now has new functionality that will attempt to answer what it perceives to be a question that you've keyed into the search box. It's called Google Q&A.
[2005-04-08] PR Face2Face: David Kistle, 2004-2005 IABC Chairman
PR Face2Face is a special series of interviews with the top public relations and publicity professionals in the country, as well as with people involved in the public relations world. The first part of the fifth installment is David Kistle, the current chairman of IABC.
[2005-04-08] PR Face2Face: Warren Bickford, 2005-2006 IABC Chairman
PR Face2Face is a special series of interviews with the top public relations and publicity professionals in the country, as well as with people involved in the public relations world. The second part of the fifth installment is Warren Bickford, the incoming chairman of IABC.
[2005-04-07] Measuring Blog Importance & Influence
Sigh, each new PR opportunity always seems to bring us back to one of our biggest problems-measurement.
[2005-04-07] Aggregators: the Risk and Reward
Part of any good PR person's job is to stay up on current events. Some may assume this job is even harder with the advent of blogs. While the quantity of content does increase, you can still work smart and not hard to collect and process only the news relevant to you and your target clients/industries.
[2005-04-06] Search Engine Metrics… Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to (SEMPO) the Search Engine Marketing Professional Organization.
[2005-04-05] Press Release Seminar: Mick Jolly of PRWeb
Press releases and how they can help your business are the topic of the next Duct Tape Marketing teleseminar on Local Online Marketing to be held on Wednesday, April 6.
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