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[2004-04-28] You Now Have Web Site Traffic, Now What?
Six Steps to Ensure Success From Your Search Engine Marketing Efforts
Search engine marketing (SEM) and search engine optimization (SEO) continue to grow and these tactics have become a key component of any company's overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making online industry behind only eCommerce and advertising.
[2004-04-27] How To Get Qualified Visitors to Your Site
Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn't mean "jack" if no one buys from you. It isn't about the quantity of your visitors it's about the quality.
[2004-04-23] A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.
[2004-04-23] Latest Proposal Kit Ideal For SEOs - Product Review
Last year I discovered a terrific new business tool and I was so thrilled with its potential that I wrote a review article about it to share my discovery with others.
[2004-04-23] Are You Sabotaging Your Site's Visibility
A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users.
[2004-04-23] Interview With Dakota Sullivan of LookSmart
Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr Sullivan reveals how the Yahoo/Inktomi deal will affect LookSmart, the new features LookSmart will be introducing for Small Business Listings customers shortly and why he thinks WiseNut is a better search engine partner for the major portals than Google:
[2004-04-23] How To Integrate Key Words Into Your Web Site Copy
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search engines in mind, come back out and read this article.
[2004-04-13] Choosing the Right Design or Media House to Promote your Company
When you begin your search for the right design or media house, start out by knowing what you want and like. If you visit the web site of a design firm and all of their projects look the same plus it's a look you don't like, chances are they're not a good match for you! Even if you like their look, do you really want a web site or Ad that is less memorable and doesn't stand out because it looks exactly like any number of others?
[2004-04-09] How to See What Pages of Your Site Google Has In Its Index
There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.
[2004-04-09] Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure what's going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), you'd be wise to take action to prevent it now.
[2004-04-08] What You Can Expect From Search Engines
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type "music" and "CD" into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.
[2004-04-07] Secrets to Free Web-site Traffic
You have just uploaded your web-site and it looks great! You feel good about it and you're ready to make some money! There's only one problem, you need some Customers, or Traffic! There are a few ways to do this, that are free, but will take some time and work.
[2004-04-02] How To Find Ideas For Creating Your Own Profitable Products
In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products.
[2004-04-02] Why Traffic Touts and List Pushers Are Bad For Your Business
In this Article we look at the second competitive advantage of successful Internet Marketers - Warm Traffic and True O'pt- In Lists.
[2004-04-02] How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings
Completely by accident and through no effort of my own, besides the effort to get my site spidered by Yahoo's Slurp Search Engine Spider and Google's Googlebot Search Engine spider, I've seen an accidental increase in the visitors to my web site.
[2004-04-02] Is Hilltop Good for Google Users?
The Latest Google Algorithm
Is the addition of the Hilltop algorithm sufficient to explain what happened during the Florida update and how Google is calculating current rankings? Let's examine it.
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