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[2004-03-31] Search Engine Results and the PDF User Trap
Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news.
[2004-03-31] Making Reciprocal Links Work For You
Are you generating enough links back to your web site through a reciprocal link system?
[2004-03-29] Measure your Marketing Results
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the results. After all, what's the point of spending the money unless you can determine how well it performed? The Internet has done it again - several companies have risen to the occasion and now, deliver results, right down to the keyword.
[2004-03-29] Really Simple Syndication (RSS)
As I was redesigning our website a few months ago, I wanted to include the most current news stories on marketing. I also wanted the ability to provide up to the minute news for World, National, Sports, Medicine, Alternative Medicine, Technology, Travel... you get the picture. I basically wanted to provide all types of news as it happens. Oh, by the way - it also had to be FREE.
[2004-03-25] The Kill Secrets of Ranking High with Major Search Engines
You always wonder how you could achieve better positioning in search engine indexes? I'd like to share some of my working experiences with you. After years of handling website promotion, I have figured out following rules that are proven to be effective.
[2004-03-24] How to Create Optimized Copy for your Website
Every website owner would like to have a top 10 or top 20 place in search engines. But very few website owners have ever asked themselves whether their site "deserves" to be in the top 20. If your site provides useful information, more quality content than the other competitors, then it "deserves" a top spot. However, if your site is thin on content then all the tricks in the world will not produce a top 20 listing. Here is a guide to creating the optimized copy that could boost your website's ranking in the search engines.
[2004-03-23] Reciprocal Linking is Dead;Long Live Link Popularity!
If you're struggling to get more reciprocal links for your website, I have some good news. Reciprocal linking as a search engine optimization tactic is dead. It's a huge waste of time and it doesn't work.
[2004-03-22] The Failure of the SEO System
I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell your products. They preach that searchers have no trust, they say that getting a #1 position for your relevant keywords will only bring visitors, not sales.
[2004-03-22] The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren't getting more clicks, and you find out that you're ranked in the 30's, 50's, or heaven forbid, the 300's. "Great", you think, "I finally get ranked for a good keyword and it's a worthless ranking".
[2004-03-22] 4 Amazingly Simple Tactics to Boost your Link Popularity!
Before I explain these four amazingly simple techniques to boost your link popularity I'd like to erase the common misconception that link popularity and reciprocal linking are one and the same.
[2004-03-22] Writing Articles, Why? Marketing Articles, What For?
These are two very distinct questions that many just don't understand. Do you ask yourself; why should I write an article about selling toilet seats? Or, why should I waste my time? Nobody is going to read it. Or, you want me to pay money to distribute my article where? Writing articles is one of the most important aspects of any sales and marketing campaign, regardless of business type. Why? Writing articles demonstrates knowledge. Knowledge creates credibility. Credibility creates consumer comfort. Consumer comfort creates spending and well earnt profits. Now lets discuss some further avenues that are not well known.
[2004-03-19] Testing and Tracking to Improve Your Conversions
Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.
[2004-03-19] Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
[2004-03-18] Choosing Keywords That Bring the Best Results
As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just amazed at the selections I receive.
[2004-03-18] SEO Writing Strategies for Graphic-Oriented Sites
As a copywriter, I'd love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn't it?
[2004-03-18] Solving the "I Get Tons of Traffic But No Sales" Mystery
I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one is buying." Let me shed some light on this mystery.
[2004-03-17] How To Recognize a Good Automatic Search Engine Submitter
A good automatic submission program is quite undetectable if you do it right. So what constitutes a "good" submitter? To qualify, the program must:
[2004-03-17] Building Doorway Domains for Optimized Search Engine Positioning
Doorway pages have been around for a long time and most people trying for search engine optimization are more or less familiar with them. To recapitulate: a classical doorway page is focused on a certain keyword or search phrase, carrying highly optimized text, pertinent meta tags, title, etc. It is submitted to the search engines to achieve better rankings. When human visitors hit the page, they are required to click a link to get to the site proper.
[2004-03-17] Choosing Domain Names For Search Engine Placement
The following outlines the choice of domain names for enhanced search engine optimization in a nutshell - if you stick to the advice presented here, you will be both safe and successful in all your search engine positioning efforts.
[2004-03-17] Achieving Top Rankings With the Search Engines
It's "promote, promote, promote" all the way. Cut up your activities into small, easy to handle chunks.
[2004-03-17] Absolute Top Five Search Engine Marketing Myths Uncovered
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
[2004-03-17] Ten Basic Steps for Building a Click-ready Web Site
1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.
[2004-03-17] Branding, Sloganizing and Search Engine Marketing
The descriptions search engines offer when displaying search results are generally retrieved from two sources:
[2004-03-17] Choosing the Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. It's estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out? How will it acquire the traffic it needs to succeed? There are many ways to approach the issue of marketing an online business, but for the sake of this article, we'll concern ourselves solely with online tools, and ways to expedite success. In that vein, we'll concern ourselves with Pay for Inclusion and Pay for Placement (or Pay per Click) advertising.
[2004-03-17] Keyword Ownership: What It Is And Where It's Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?
[2004-03-17] Build Your Site’s Link Value
Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.
[2004-03-17] Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site.
At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile, which can be accessed when people browsing for books look to see what reviewers like them suggest. In the future, it could mean that amazon.com will integrate your web site in other ways, such as showing a list of websites related to popular topics such as marketing.
[2004-03-16] Should Yahoo Reconsider Site Match?
Can you feel the ground shaking beneath your website? Have you heard the news about Yahoo's new Site Match program?
[2004-03-16] 5 Free Ways to Increase Traffic to your Online Store
So you've finally created a website for your small online store! Now you think, "How do I get people to visit my site?" If you're like most new website owners, you wonder how to bring potential customers to your site without spending lots of money on expensive advertising. In order to help you, I've compiled a small list of five methods that I have used to drastically increase traffic to my own site. I've also listed two websites under each tip that will help you get started implementing these suggestions.
[2004-03-16] High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.
[2004-03-16] 7 Things You Must Do If You Want To Increase Your Traffic
Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.
[2004-03-16] 21 Free or Low-cost Ways to Promote Your On-line Business
After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business.
[2004-03-16] The One Simple Trick That Can Double Your Adsense Revenue
I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?
[2004-03-15] Paid Search Engine Inclusion Programs - The Details (1) Inktomi + AltaVista
Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
[2004-03-15] Search Engine Index Flux and Rank Checking
Like so many other search engine optimization agents, we, too, have found all ranking checkers we tested, including the market leaders, to be highly inaccurate at times, though not consistently so, which of course only makes matters worse. And which is why we finally resorted to writing our own server based, customized solution.
[2004-03-15] The Wisenut Framejob
Freshly launched new Google contender Wisenut has met with a good deal of preliminary applause: to date, the media buzz has focused on their lean-and-mean, no-frills interface, their huge database (approximately 1.5 billion webpages), and their highly relevant results. What no commentator we are aware of seems to have covered in a critical manner, however, is their peculiar "Sneak-a-Peek" function. When clicked, this opens a textarea like window immediately under the search result displaying the targeted web page.
[2004-03-15] Decloaking Hazards - Why You Should Shun Caching Search Engines
While all search engines use one form of caching or another to build their indices, some of them make a point of displaying cached web pages to their users. The commonly quoted pretext for this is that it offers searchers fast access to a page's content, making it easier to check out whether it's what they are really looking for in the first place. Of course, what this actually does is keep visitors on the search engine's site, making them more susceptible to banner ads and other means of promotion.
[2004-03-12] Analysis and Implications of Hilltop Algorithm
In the previous article, we discussed how we believe that Google has deployed the Hilltop algo in its ‘Florida' algo update. As usual, Google has been silent about the algo update so our analysis is based on research and experimets.
[2004-03-12] Getting the Word Out Online
Since its inception, the Internet has played an increasingly important role in a PR professional's communication strategies. Over time, it has developed into a mainstream form of communication. As a result, you now have an interactive, instantaneous tool to convey your message to your key publics.
[2004-03-11] What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely.
[2004-03-11] Absolute & Relative Links : How Do They Rank?
The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.
[2004-03-09] How to Make Links Work for Your Website
Quality links from external websites will help get more of the right people to your website. Well written links within your website will ensure your readers can act in a way you want them to. Linking is about driving action. It's about getting the right people to the right content as quickly as possible.
[2004-03-09] The ABCs Of Search Engine Optimization
If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization-or SEO for short-is the process of making your web pages "search engine friendly."
[2004-03-09] Web Site Promotion 101
So, you've designed a compelling web site that you're eager to show the world. Every day you add fresh content and tweak your pages to make them prettier, more informative and faster to download. It's gonna pay off, you tell yourself, as you upload several new pages to your web server.
[2004-03-08] Internet Searching Hits Close to Home
This year's Search Engine Marketing Convention in New York drew thousands of attendees eager to hear the latest news in online search, one of the hottest topics in marketing today. Why is it so hot? Consider this simple statistic: at the forum on local search marketing, the combined value of U.S. sales driven by the various search engines represented on the panel was estimated to be $40 billion annually. The estimate may be wildly innaccurate, but whatever the true figure is, one thing is certain: it isn't pocket change. It's big, big business.
[2004-03-08] SEO Myths & Rumours Exposed!
SEO myths and rumours exposed is not a top 5 - top 10 list or the like, simply an attempt at a comprehensive list of rumours about search engine optimization, marketing, pay per click, advertisement, page design techniques and so forth. The problem with most things is they start out well and with a focus on quality, and then the brain starts thinking of ways to cheat. In the case of the Internet, people are trying to cheat the search engines more and more often.
[2004-03-08] PageRank = High Rankings?
The confusion still weaves its way slowly around the Internet about Google's PageRank™ and exactly how it affects your website. Many people are under the belief, that a high PageRank will give you high rankings for your website. You couldn't be further from the truth in actual fact. Below I have listed some basics about PageRank for those who think otherwise:
[2004-03-04] Did Yahoo!'s Rising Storm Finalize a Shift in AskJeeves Colors?
Based On An Exclusive Interview With Ask's Jim Lanzone
[2004-03-03] 7 Explosive Strategies to Maximize Your Google AdWords Campaigns
If you ever used Google AdWords to advertise your product or service online, you'd have experienced the sheer power of this online advertising medium.
[2004-03-02] When it Comes to Search Engines, Think Links
Website owners: do you know how many links are out there on the Internet, pointing back to your site? If you're interested in getting free search engine placement for your site, you ought to know. An easy way to find out is to download the Alexa toolbar from http://www.alexa.com. One of its many useful features is that it shows you how many links are pointing to the site. High quality links are one of the most crucial aspects of good search engine optimization. When you think about it, this makes sense. After all, this is the Internet, the World Wide Web, we're talking about. And in a web, everything is... right, everything is LINKED.
[2004-03-01] Metadata: Seven Tips for Writing Better Keywords
The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
[2004-03-01] Promote your Website Using Articles
Promote your website using articlesInternet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. That's why it is only natural that marketing with the help of providing sought after information to web surfers should be a key method in your online marketing strategy. There are various ways of exploiting this effective and low-cost method of web marketing. One of them is to write articles related to your business field and distribute them for free!
[2004-03-01] Considerations For a Pay-Per-Click Ad Campaign
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time.
[2004-03-01] Inappropriate Website Promotion Methods
The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it's worth pointing out that cheap, scam-like promotion methods usually look cheap and scam-like, annoy Internet users and have a short lifespan because counter-measures are created.
[2004-03-01] How Can Search Engines Help You with Your Business?
The world wide network known as the Internet, is gradually becoming more and more similar to the physical space inhabited by human beings. Surely, you know (or knew some day) one or two 'nerds' who long ago settled in the Internetland, and now find there everything to serve their needs. They work and earn their living in the Internetland, find their newspapers, books, magazines, movies, and music, have fun, visit e-shops, and pay for everything with e-money. They occasionally leave their hermitage, for a short time, to appease their hunger and to find more confirmations that 'Offlinia' is pretty lifeless.
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