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[2004-02-27] PR and the Web: The Case for a Robust Online Newsroom
I recently had a very enlightening discussion with our corporate PR agent. The topic of our conversation was how we could better leverage press releases and media placements on our corporate website. We are generating some great press, but the momentum is lost shortly after the release leaves the agents desk. This is disconcerting considering some of the recent numbers on how journalists are accessing the web to obtain corporate information. The recent Middleberg/Ross Media Survey indicates the following online habits of journalists:
[2004-02-27] Searches Performed : Lies and Statistics
Yahoo abruptly quit using Google as a search partner last week in a surprise move that has the search industry now scrambling for statistics to analyze and numbers to bandy about. I'd like to share some rarely discussed statistics and numbers with you here. First the numbers and stats from the press, then I'll share a few of my own. Here are the stats that are getting the most attention for the Yahoo search story.
[2004-02-27] Selecting The Title Of Your Link Exchanges
Selecting The Title Of Your Link Exchanges...
I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings.
[2004-02-27] Learn to Become a Search Engine Expert Using Forums
As a website owner, getting your site listed and placing well in the search engines can turn into a full time job. Search engine optimization is the process of altering your site so it appears in the top listings of the major search engines. You can hire someone to do it for you and pay out thousands of dollars, or you can be "web savvy" and learn how to do it yourself.
[2004-02-26] When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly and tailored to your audience from a buyer and sales perspective.
[2004-02-26] Code Validation & Compliancy - The New Beginning XHTML
Code validation is still widely debated as to whether it is required for performance within the search engines. It is only a guess that the search engines don't utilise it within their algorithm, but nobody is actually 100% sure on that fact. Tests are performed and results obtained with conflicting information whether code validation is taken into account. What's new and interesting though, is the overwhelming popularity of XHTML.
[2004-02-26] Get Free Traffic Using These Tips and Tricks Part 1
Search Engine Optimization
Search engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine.
[2004-02-26] 8 Fundamental Tips for Search Engine Strategies You Must Know
Search engines have been the primary marketing tool for thousands of online marketers. Top ranking is the basic objective for many commercial sites and the topic for many debates and arguments. Since search engines change their algorithms all the time you can not have the solid and certain system which ensures the effectiveness of your marketing campaigns.
[2004-02-26] Link Popularity is Vital to SEM
Do you know that link popularity of your website is a vital component of your search engine marketing campaign?
[2004-02-26] Search Engine Positioning
Search Engine Positioning is the art of optimizing your web site so that it gets into a high position on the search engine results page whenever someone searches for keywords that relate to your products and services.
[2004-02-26] Why is DMOZ So Important to The Web?
DMOZ (The Open Directory Project or ODP) is a human managed directory that sends results or data to search engines. The human editors are mostly unpaid volunteers so getting your site listed at DMOZ might not be very easy. Sites have been known to take up to a year to get listed. Don't get frustrated though, because being listed at DMOZ is almost as important as being listed at Google. Arguably many webmasters view that a listing at DMOZ is even more important than a $300/year paid listing at Yahoo.
[2004-02-26] Submitting To DMOZ the Open Directory
A very important step or the most important step is getting your site listed in the Open Directory Project (http://www.dmoz.com). This directory provides search results for many of the important search engines and online portals. The ODP is not a search engine, thus is not driven by a robot spider. It is a directory which is edited by a live human being and you must acknowledge a few very essential points if your submission is to be of success. How long does it take to get submitted? Some sites may take a couple of weeks and other may take half a year. So, make not of the suggestions below and if all goes well you'll be in sooner than you think.
[2004-02-26] Mistakes of Search Engine Marketing
Is SEO No Longer Effective?
Search engine optimization has become more challenging over the years and there are many critics out there who have declared that it no longer works. There are thousands of small sites populating those top search indexes! So, don't buy into the idea that SEO is no longer effective; if you do your site will never realize the potential of being highly indexed by any search engine.
[2004-02-26] Search Engine Marketing Tips
Target the Right Keywords
A keyword is a word or phrase that a web surfer will use in searching for a website. Some think that choosing the right keywords is a no brainer, but don't be fooled into this line of thinking. If you jump in, optimize your site and achieve a top ranking from the keywords you chose you may then realize that your visitor counter has not changed at all. All that hard work to optimize your site keywords and nothing to show for it.
[2004-02-26] Reciprocal Link Popularity
Reciprocal link popularity should be one of the main cornerstones of all site marketing campaigns.
[2004-02-26] How to Manage Link Trades
A link exchange campaign has to be managed very intelligently!
[2004-02-26] Link Popularity Basics
Link Popularity is defined as the number of web sites linked directly to a particular web site. Building a web site is only the first step towards a successful presence on the Internet. In order to generate traffic for your site, web surfers have to be able to find it. Search engines like Google, Yahoo & AOL are the number one doorways to your site and in order for a surfer to find your site it needs to be optimized for; link popularity, keywords, text, image alt tags, urls and then properly submitted to the major search engines.
[2004-02-26] Choosing The Right Keywords
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.
[2004-02-26] How to Create One Way Non-Reciprocal Links
Your site should have more incoming links than outgoing links and Incoming links are more valuable than outgoing links or reciprocal link trading.
[2004-02-26] One Way Links Versus Reciprocal Linking
If you want to feel the exhilaration after noticing one day that your rankings are on the rise, you will have to focus on one very important ranking criterion, your link popularity or page rank of your site.
[2004-02-26] Article Swapping and Trading Tips
Swapping articles is a great way to improve your search engine rankings and at the same time attract more visitors to your site. Creating an Article Trading Center is the most effective resource you can actually provide your potential visitors. An article trading center is basically where you would swap articles with other webmasters and article authors related to your web site to benefit all parties. This is done the same way as exchanging links but has a higher return on investment or greater results (my opinion).
[2004-02-26] Banned From Google?
How do you know if you are banned from Google?
Many web site owners are under the false impression that if they can't get their web site listed on a search engine then they must be restricted from that engine.
[2004-02-26] Beyond Keywords: Exploring Behavioural Research
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It's all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.
[2004-02-26] Can This Tested Technique Improve Poor Web Lead Generation Rates?
Are you getting visitors to your Web site but not converting enough of them into qualified leads, customers or subscribers? This is a very common problem. The point of this article is to explain the benefits of adding an opt-in section to your Web site and show proof in the form of a measured experiment the Conversion Chronicles ran with for 3 months that the technique works. Adding opt-in is designed to help instill trust in the visitor and trust ultimately is the key to improving online lead generation and eventually closing the deal.
[2004-02-26] Link Popularity --- Its Role and Importance in Getting Top Search Engine Rankings
"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines especially Google without following an effective link popularity plan.
[2004-02-26] Google Marketing or Marketing Google?
Would you like to visit Turkey or Istanbul? Are you planning to make a hotel reservation online?
[2004-02-25] 27 Quick Tips To Top Search Engine Rankings
In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips.
[2004-02-25] Linking Strategies for Online Businesses
Building the number of relevant, inbound links to your website is an ongoing task -- but it can have tremendous payoffs in terms of increased traffic, more credibility, and thus additional profits.
[2004-02-25] How To Improve Your Link Popularity With Internal, Incoming & Outgoing Links
In this article I show you how to improve your link popularity with internal, incoming & outgoing links, which will in turn improve your search engine rankings.
[2004-02-25] Business Decisions to Shape Your Search Engine Strategies
Search engines have become a critical source of traffic for many Web sites. In fact, search engines can account for as much as 80 percent of their traffic.
[2004-02-25] 10 of the 52 Top SEO Tips
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.
[2004-02-25] The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here's why…
[2004-02-24] Your Website May Reveal More Than You Really Want Customers To See
What do customers or potential customers think about your company. Do they ever see your company facilities? Have they received some of your company literature? Or is it based on meeting you or one of your representatives personally?
[2004-02-23] Websites for Search Engines or People?
Who is more important to you as a webmaster: the visitor or the search engine?
[2004-02-23] Website SEO Is Really Only Sub-optimization
More and more people acknowledge that the world has changed and their business must have a website. Unfortunately many who have done so are now disillusioned. Perhaps a website is necessary but it doesn't seem to do much for business. In this Newsletter, we will explore how to correct this situation. The answer is not just one of the current hot topics, such as search engine optimization, search engine marketing, website promotion or even Internet marketing. What is needed is much more fundamental.
[2004-02-20] Free Ezine Advertising That Works!
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.
[2004-02-20] Keywords: The first step to recognition
Open Wordtracker [http://www.wordtracker.com/] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [http://www.webposition.com/]:
[2004-02-20] Advantages of Accumulating Content
Often we hear webmasters of popular sites tell us that content is king and how it's important in generating traffic. But rarely will they explain in detail as to why and how that is. I will cover that subject in this article but as to how it relates to the concept of what I like to call "accumulating content." What I mean by accumulating content is content that accumulates on your site over an extended period of time. Now I realize that I wouldn't be able to fully discuss all of the advantages of accumulating content in one single article but I have 7 points I hope to drive home. So without further ado, I'll get right to the 7 points:
[2004-02-20] Your Best Potential Customer Is Looking For You Now On The Internet
Increasingly, purchasers are using the Internet to search for suppliers. You may be unaware of the total number of people who are doing this in your market sector. Many of them may be ending up with the competition. You may be concerned that fewer people seem to be out looking for your products. Your competition may be quietly laughing all the way to the bank, as they find the market is wide open to them.
[2004-02-18] Writing Articles to Improve Link Popularity
There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your site's link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines.
[2004-02-18] 5 Immediate Changes That Boost Sales Site Profits
At times, it's important to give our sales pages a review to make sure they contain the most important elements that will lead to the highest amount of sales possible.
[2004-02-16] What is Content? Part I
Browse any webmaster forum or read web tutorials and you will find that nearly all the experts these days recommend that you have lots of good content on your site. Sounds like good advice, doesn't it? But what does it mean?
[2004-02-16] Does Website Hosting Affect Rankings at Google ?
After planning and developing a website the next part is to host it on the internet. Web Hosting is indeed an issue to be spent time on but the question arises if you need to look at it with your SEO eye or not? The issue of ‘Web Hosting' is not just related to the price and features of web hosting provider offered but website owners who are far sighted consider some other factors too and one of those factors is search engine optimization. Does choosing a host provider makes any difference in rankings at search engines. If you submit your site again and again to Google but still isn't able to get it indexed then you must give a thought to your host provider who may be responsible. There is a strong belief that a website to rank higher must have a unique IP address but on the other hand it doesn't seem necessary because these days most of the websites are hosted on shared IP's. On a single computer many servers run side by side and serve different domains from single IP's.
[2004-02-16] 6 Tips to Instantly Stretch and Maximize Your Pay-Per-Click Dollars
If you're like most Web site owners, you're constantly looking for ways to attract quality traffic without it costing you advertising dollars you can't afford. One major problem is the continually increasing pay-per-click bids, making it impossible for the "little guy" to compete.
[2004-02-13] Why You Should FORGET About Website Traffic!
The headline read, "A funny thing happens when you don't promote your website... NOTHING." Experience has taught me that that's a fairly accurate statement. If you are not promoting your website, you're not building your web business.
[2004-02-12] Being a Proactive SEO
Search Engine Optimization, or replace last word with Marketing, Ranking, Positioning, or Promotion. Also known as (in varying degrees) as Web Marketing, Online Marketing, Internet Marketing, and/or eMarketing is a process by which the end goal is to generate "more exposure" so that as one example: the website owner can develop more sales.
[2004-02-12] SEO - Sometimes you are a Bad Investment
You will find a broad difference in SEO talent within the industry that I would mainly categorize as the following: perseverance, trustworthiness, leadership, innovation, forward thinking, and teamwork.
[2004-02-12] Pay Per Click (PPC)
Admittedly I'm not a residential expert in other PPC engines beyond Google's AdWords. My time has great value and as such I put effort into what will provide the client the most return - not just any return. Notwithstanding - opening the door to PPC where a client has not ventured before allows them to reproduce these achievements in do course - should they desire... I don't do professional spoon feeding. :-)
[2004-02-09] Enhance Your Site With a Yahoo-style Directory
Does your website have a links/resources page? Do you exchange reciprocal links with other websites to help boost your targeted traffic and search engine rankings?
[2004-02-06] Five Smart, Effective Ways to Boost Website Profits
You've probably heard the saying, "work smarter, not harder!" -- well, there's truth in that saying and you can use it to increase the profits from your website:
[2004-02-06] Has Website Promotion Gone Local?
I live in the snow belt of Rhode Island, USA. No, it's not Siberia but so far this year we've received our share of heavy snow. Which leads me to today's marketing tip...
[2004-02-03] Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and lesbian travel accounted for 54.1 billion in annual spending in the United States alone. This research also concluded that approximately 76% of gay and lesbian household incomes are above the national average of $40,000 per year.
[2004-02-03] You are Being Lied to About Reciprocal Links!
Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the most of them.
[2004-02-03] Skyrocketing Your Profits with Offline Promos
Way back in 1997 or so, when marketing products online was still in its infancy, a few wise pioneers said things like "Sell online what is already being purchased offline and you will make a mint."
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