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[2004-01-29] Pleased with Your Google Description?. . .if not, consider these tips for getting the Google description that YOU want! Part 1
When it comes to describing your site, Google assembles what is known as a snippet description to display in their search results. Sometimes it's a good description - one that prompts potential visitors to click on your link. Other times, it isn't. Take the case in point where the following page (ranked at #1) in a keyword search for scuba dive "entices" the potential site visitor by listing the various PADI locations from around the world ...
[2004-01-27] Pleased with Your Google Description?. . . If Not, Consider These Tips for Getting the Google Description That YOU Want! Part 2
Let's look at another example:
In a search at Google for the keyword phrase "search engine marketing training" (no quotes), you'll find these first three results:
[2004-01-21] Sending Out a Survey to Customers Can Double Sales
We all are well aware of a simple fact in marketing - Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. This is one of the fundamental driving forces behind the wide-spread adoption and interest in CRM and related customer retention strategies.
[2004-01-16] Could Froogle Ruin Affiliate Marketing?
Due to a rising concern among affiliates that Froogle's causing a drop in sales, Brittany called members of the affiliate industry to get their take.
[2004-01-14] The Marketing Secret To Page Rank (PR)
Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above? Its called, a great website! That's it, no more, no less. Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high PR. Why? Because its an informative website that people like and will happily spend their time browsing. Often, browsing leads to spending.
[2004-01-14] Search Engines & Optimization
Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist?
[2004-01-14] Link Manipulation
Link popularity is a winning factor in many campaigns to achieve a substantial boost in your rankings, however; with all good can come over-inflated and out of control manipulation (BAD).
[2004-01-12] Get Traffic using Expiring Domain Names
Each day 20,000 plus domain names expire and become available for anyone to register. This is valuable if you are seeking a domain to help you boost your traffic, or are looking to resell the names for a profit.
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