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[2003-12-29] Thinking Beyond Search Engine Stats
First of all, what type of keywords should you optimize for? A single word, a whole sentence. The actual question is what are people searching for? Here is a breakdown of the most popular type of searches.
[2003-12-19] 8 Uncomplicated Strategies = Marketing Success!
Although most of us know that we need to promote our products and our services, some of us still believe we're too small to invest in a promotional campaign. And while a full-fledged marketing effort may too much for your business, it is however crucial to your success that you're involved in some marketing activities. Putting a few simple strategies into action will make a significant difference to your business and will surely help in reaching your intended audience. After all, if you don't spread the word about your business, no one will know you're out there.
[2003-12-16] The Power of Paris Hilton
A hacker has been sucking bandwidth out of my site recently. Maybe you've heard of her - Paris Hilton. That's right, the Paris Hilton - heiress to the Hilton Hotel fortune, with modelesque features, and a quasi-realty TV show. Well, okay so she's not a hacker, exactly - but she has for SURE been costing me money in extra bandwidth costs and I'm going to issue her an invoice for it!
[2003-12-08] Make Your Website Talk
Have you noticed the latest online craze? No, it's not how to make a million dollars overnight, although that idiotic idea is still floating around... It's adding voice to your website. "Ma Bell" meets the Internet, so to speak. If you spend any amount of time online I'm sure you've seen a number of sites employing this technology.
[2003-12-04] Promotion on a Soup Kitchen Budget
You've got a killer product and a state of the art website. "Now, how do you get your site noticed and generate the kind of traffic that converts to sales?"
[2003-12-04] Banner Exchanges - Are They Useful?
For those who don't know, a banner exchange is a service that offers to show your banner ad on other sites if you show their ads on your's. They often have thousands of sites in their networks so you can get your banner shown in a lot of places. They will offer an "exchange" rate - the most common is probably 2:1. This means that for every two banners you show on your site, they will show one of your's on other peoples. You can get better exchange rates such as 4:3 or 5:4.
[2003-12-03] Should You Pay For Inclusion?
Hello Jill, a quick question if your time permits:
I have read so many conflicting things about pay submissions to the likes of Yahoo, LookSmart, Teoma, Inktomi, and others. It is getting really expensive but we are considering doing it "just in case" it affects our rankings with engines.
[2003-12-01] 5 Effective Ways to Promote Your Website For Free Online
1. Generate Targeted Traffic from Online Discussion Forums.
Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don't even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate.
[2003-12-01] How To Get Higher Clickthrough Rates (CTR) On Your Google Adwords Campaigns
There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started.
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