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[2003-09-29] Watch Your Tone: What Does Your Writing Say About Your Business?
A large part of marketing your business is the way that you talk to people. Whether through your web site, in your brochures, e-newsletters, marketing collateral or trade show displays, the way that you phrase your messages sets the tone for the verbal conversations that follow.
[2003-09-26] Google PageRank™ 101
PageRank™ is Google's proprietary system for ranking web pages according to importance. PageRank (PR from now on) is a grade (on a scale from one to ten) that Google gives a page after performing a series of elaborate calculations (Google's PageRank algorithm) that take into account the page's content, and the number and quality of pages linking to it.
[2003-09-25] Understanding Search Engine Results Pages
Question: Since registering with LookSmart and paying $400 for the link, we have had significantly less enquiries than before we paid for the listing.
We manufacture a woodburning machine, which we have sold throughout Australia and overseas. We feel that we made the wrong decision to pay for the listing and your advice would be appreciated.
[2003-09-24] Promoting Affiliate Products with Google Adwords
If you're involved in affiliate marketing, you've probably noticed a surge of interest in a new EBook recently: GoogleCash.
[2003-09-22] Pssssst! I call it... "A Simple System".
In this "How To" article I'm going to show you "A Simple System" that will generate "Extra" surge of targeted traffic to your website, FREE, by using Traffic Exchange programs(Viral Marketing), combined with a special browsing(surfing) software.
[2003-09-18] Submitting to Inktomi + 5 More SEO Tips
Jill, I've been working on optimizing a site that is not a new site. It's been a live site for quite some time. I was thinking of hand-submitting it to Inktomi, but realized MSN and Hotbot have already indexed it without me doing anything. Is it necessary to pay to have your site submitted if it has already been indexed for free? Is it possible that it will be dropped from Inktomi if you don't pay to submit?
Thanks for your help,
Mary Beth
[2003-09-17] How to Effectively Conduct an Online Survey
So you've decided to conduct an online survey. There are a few questions in your mind that you would like answered, and you are on the lookout for a fast and inexpensive way to find out more about your customers, clients and so on.
[2003-09-15] How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
[2003-09-12] Press Release SEO - Media Kit Linking Campaign
Search Engine Optimization requires strategizing as well as optimizing for SEO firms seeking online visibility for their clients. Last month a client of our firm sought counsel on their web strategy for an already optimized site. We had tightened up their keywords, focused their content and appropriately titled each well crafted page.
[2003-09-12] Use The Ugly Duckling PageRank Strategy
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.
[2003-09-12] Self-Promote Using A Powerful Pitch
You meet important job search contacts every day. The people you meet when you complete routine tasks, such as shopping or taking your children to the local ball field, may know the person you want to meet or they may have friends or family working in the industry you are targeting. Plan to use the first 30 seconds of every initial face to face meeting to deliver a brief "infomercial". Start with a smile and make eye contact before you deliver the introduction you have prepared.
[2003-09-12] Super Affiliate Strategies To Boost Your Click Through Rates
If you are an affiliate I don't need to tell you that it's not easy, especially if your promoting a product or service that is a large program with a lot of affiliates. Every single affiliate in that program is in indirect competition with you, even though it's not your product or service.
[2003-09-11] Registering a Web Site with Keyword Phrases
Reader Question: How can I be sure that my search engine marketing firm registered my site with a particular keyword phrase?
[2003-09-08] Promote Your Website - Part II Search Tools
Many companies after spending a substantial amount of money on the development of their websites assume that once the website is published on the Internet, people will flock onto it and, therefore, do not take website promotion as seriously as the development part of it. Today, with millions of websites around, no matter how great your website is, if you don't promote it effectively, you will not get the visibility that your site deserves.
[2003-09-05] Discover Which Sales Triggers are Most Effective When Mixed With SEO!
We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that I'd like to just touch on here.
[2003-09-04] PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.
[2003-09-03] A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.
How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.
[2003-09-03] Promote Your Website through Search Engines Part I
Promote your Web Store
After spending substantial time and efforts the big day came when you finally published your website on the Internet. You are now ready to show your website to the world. But, with over a billion pages vying for traffic how do you make people visiting your site?
[2003-09-03] PROVEN ways to get Traffic to YOUR Site
What ever you do on the internet, you must bring traffic to your site. There are many reports, courses and ebooks written about internet marketing. Many of them are offering a magic or secret formula for quick and permanent traffic flow to you site.
[2003-09-02] Web Store: Why Do You Need One?
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research The survey of 130 U.S. companies indicates consumers spent $76 billion shopping on-line in 2002. This represents a 48 percent increase over 2001, and projections for 2003 come close to $100 billion, representing 4.5 percent of total retail sales.
[2003-09-02] Doubt PR's Clout? Don't!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.
I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.
[2003-09-02] The Dignity of Labor
I love artists, because I'm a wordsmith and they say things I can never say. Here are two of my favorite paintings about work, both by Caillebotte:
http://www.webstrategies.cc/caillebotte1.jpg
http://www.webstrategies.cc/caillebotte2.jpg
[2003-09-02] Online Advertising Isn't Working: Here's A New Model That Will
Sure online ads are getting bigger, louder, faster-moving and more intrusive. But the vast majority are not getting BETTER. And that, folks, is why advertising isn't working online.
[2003-09-02] Get Serious About Your Web Business
So much has been said about this subject in the past but I feel I must reiterate the importance of getting your own domain name if you are to be taken serious in the home business world.
There is nothing more offputting than seeing an ad with a free domain name attached (ie http://www.freedomain.yourname.com). I personally will bypass such businesses.
[2003-09-02] What Is "Best Practice" Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished."
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