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[2003-04-30] Questions to Help You Design Your E-zine
Are you looking to grow your business one member at a time? Then start your own e-zine.
[2003-04-30] When A Penny's Not a Penny
We know when we're writing for an internet audience that, in theory, that audience speaks, understands and uses a multiplicity of languages and that we may be losing out on potential customers if we only use one language and don't get our ads, articles and web sites translated.
[2003-04-30] 3 High-Impact, Low-Cost PPC Marketing Options
When it comes to advertising, too many webmasters are content with paying thousands of dollars to place their ads with only the most recognizable websites on the Internet. This is certainly understandable, as the most recognizable websites in your industry can add credibility and are certain to produce some results. However, a truly successful marketing campaign will reach far beyond advertising with the most recognized websites. A truly successful marketing campaign will effectively harness the many high-impact, low-cost opportunities available.
[2003-04-29] Why Reporters Like 'Bad' News
Whenever you deal with the news media, there is a primary rule that you must keep in mind at all times.
[2003-04-29] Six Reasons Why You Should Publish a Newsletter
Putting out a newsletter is kind of like flossing your teeth. You know you should, but it sure is easy to put off. I'm hoping these six reasons will motivate you to give it a try. You'll find that once you make the commitment, it's really not all that hard to do.
[2003-04-28] Choose Controversy that Creates Positive News Coverage
Controversy is the secret ingredient that can turn your story from one that the media ignore to one that reporters clamor to own.
[2003-04-28] The Secret Ingredient of News Coverage
Why do so many PR campaigns fall flat, failing to attract the media attention that their creators crave?
[2003-04-28] Branding with a Pay per click Twist
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you're in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.
[2003-04-24] Do You Remember To Send Nice Notes?
In the past few years, the look of marketing has changed - for the better I believe.
[2003-04-24] Your E-Newsletter and Cranberry Nut French Toast
As I walked past the "Jimmy Mac Luncheonette" this morning on my way to the post office, I saw a chair positioned out front with a white board propped up on it. Handwritten on the board were these four words: "Cranberry Nut French Toast."
No price, no "Today's Breakfast Special" headline, no assurances that they were, "the leading provider of enterprise-wide french toast solutions for the food consuming public." Just four simple words.
[2003-04-24] Original Content: The Benefits Of Writing It Yourself
One question that comes up often when I speak to businesspeople about E-Newsletters is, "How important is it for us to write original content?" I've been fielding this particular question long enough to know that what's really being asked is, "Can we just get somebody else to write this for us?"
Much to the disappointment of the questioners, my answer has always been a resounding, "No!"
[2003-04-23] How to Create a "Link-To-Us" Page
Most webmasters are very aware of the value of having quality links from well regarded, high traffic web sites pointing to their own site. Professional webmasters will always provide linking graphics, instructions and sample text to those webmasters willing to link to them.
[2003-04-23] Don't Let Your HTML Email Newsletter Break!
Want to increase your newsletter subscribe rates, build your brand, and increase your orders? Then it's time to consider publishing an HTML version of your newsletter. Afraid of HTML errors? Here are six steps to cleaner newsletters, fewer errors, and a great HTML experience for you and your readers.
[2003-04-21] Solo Advertising: Understanding the Process
It's almost too good to be true.
[2003-04-21] Successful Direct Email Marketing
Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding to the offer.
[2003-04-17] You Are What You Communicate!
Marketing is an integral part to any business. How you get the word out about your product or service can have a tremendous impact on the success of your business.
[2003-04-16] Three Steps to Preventing a Media Attack
The best method for handling a media crisis is to assume one will happen to you in the future, and get ready for it now.
Unfortunately, you cannot begin to predict exactly what will happen and when. But you can take some all-purpose steps to provide yourself some protection.
[2003-04-14] Reaping The Amazing Benefits Of Writing E-Zine Articles
Marketing on a budget is tough. This is a universal truth that all small business owners face.
[2003-04-14] Feature Your Benefits
Sales Copy… eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material.
[2003-04-08] When PPC Bid Prices Get Out of Control
Hi Neal:
We advertise on Overture. However, three of our competitors make sure that stay in the top 4 spots by automated bid increases, which raises our bids to $6.00 - $10.00 per click through, until we give up and drop down to the 5th spot. Then they lower their bids and it starts all over again. We have gotten bills from Overture for 3 days over $3,000.00. Due to competitor clicks. Needless to say, we stopped trying to bid. I have contacted Overture, and have presented them with log files on who is clicking on us, but there is nothing they will do.
[2003-04-08] Overture and Yahoo: Are They in Cahoots?
Hi Neal:
My name is Scott Newman from US Markerboard. Last year we began our adventure down the road of pay-per-click advertising. It has been a very high learning curve. Before that we were sourcing out our SEO to CoastalSites, a company that uses WebPosition Gold for it's clients (which we continue to do).
Our initial start on the web was in 1997 so we have had a bit more experience than some of my competitors and the early start gave us some "grandfathering" in some of the engines.
Our pay-per-click advertising drove our sales up over 193% last year, but at a cost. All-in-all it has been a successful way to advertising.
Here is why I am writing you.
[2003-04-08] Few vs Many Keywords: What Is The Right Number?
Neal:
At this point, as just with about everything else online, I have heard, at least, two schools of thought on the number of keywords and keyword phrases to use.
One thought says to use no more than ten of the most relevant keywords, in the interest of not having search engines feel they are being spammed, while you and a few others seem to lean toward the idea of using as many keywords as possible.
My question: "Which school of thought is correct?"
[2003-04-07] Mini-Marketing - Before You Get Started
Promotion of your business is essential to its growth; this we know. But for many of us the frustration is where to go from there. Here are some simple starter tips to keep in mind:
1. Demographics – your target consumer.
[2003-04-03] Smart PR for your small business
Paul opens his favorite business magazine to find a fawning interview with Amazon's Jeff Bezos. Then he picks up the morning paper and reads a long story on a new donut chain being built in his town.
[2003-04-01] Grow Sales Using Image Tactics
In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, "You're a woman and only you are responsible for yourself." Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they're known for or what their personal value can be identified as; put another way, this is what their brand identities are.
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