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[2003-03-31] Don't Waste A Dime On Pay-Per-Click!
Pay per click search engines are a way to get hundreds of targeted hits to your site quick. But in our hurry to bring hordes of visitors ready to spend their money we sometimes overlook what we're trying to accomplish.
We need to maximize our click throughs, and pay less for each visit. So, following is my checklist of five sure-fire ways to get more bang for your pay per click buck.
[2003-03-25] No Cost Traffic
Everyone wants website traffic. Traffic is the key to getting sales and profits.
[2003-03-24] Linking Campaign Increases Google PageRank
A client recently contacted me pointing out that their linking campaign was starting to pay off handsomely by gaining links at a nearly astounding rate of about 200 a week! He asked how he could be certain that those sites that linked to his were spidered and indexed by the search engines, thereby increasing his PageRank™ at Google. Those of you who'd like a primer on PageRank™ can visit the following URL's to learn more.
[2003-03-21] How to Write an Ezine Thousands Will Subscribe To and Everyone Will Open and Read
Hype! And if you're trying to do this, you'll defeat your purposes. In fact your expectations and perfectionism will keep you from producing a good and useful ezine.
WRITER'S BLOCK
[2003-03-20] 5 Secrets To Saving Marketing Dollars
Secret #1 Cut Out The Excess
Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.
[2003-03-20] The PR Commitment to Small Business
We're birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes it easy to commit resources to small business success.
[2003-03-20] How Much Should I Spend on Advertising My Site?
At least once per week I get this question. It's not an easy one to answer. If you are just starting out, getting visitors to your site is a BIG priority. Sometimes a little cash can really grease the wheels.
[2003-03-20] Joint Venture Your Way To Extraordinary Sales
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!
[2003-03-18] 10 Proven Tips to Increase your Affiliate Income As Revealed by The World's Top Affiliate Marketers
It is often published on the web that 95% of all affiliate marketers do not make any money.
Why?
The answer is simple. They are merely hobbyist indulging in affiliate marketing as a past time. They are not serious. Although their original plan is to make money, they have no commitment power.
Is that you?
If you really want to make money in affiliate marketing, then you need to do what the successful 5% are doing. Just follow their proven path. You do not need to re-invent the wheel.
[2003-03-18] WebSite Marketing for Artists
I do have a "dental-floss" budget idea or two, but they might be geared more towards artist types than tech types. :)
1- Hobby Lobby stores often have classroom space for little to no cost. Take one night a week to teach a creative class of some kind there. Incorporate some of the classwork into special pages of the website for students to do during the week, which will not only increase your traffic, but it can also give your site a more "legitimate/professional" edge. This costs you little to nothing, and in some cases, you can charge for the classes you teach. (Wow! getting paid to advertise your site! :) )
[2003-03-17] Producing eZines for Your Business
You know email newsletters are a powerful promotional tool that can bring you big profits. You see it everywhere you go : "Earn huge income ! Publish your own email newsletter !"
What an ezine is ?
An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers.An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.
[2003-03-17] Create a Library of Articles for Automatic Promotion
Writing articles and submitting them for publication is a very powerful promotion tactic. BUT, this can be taken a step further to put your articles on auto-pilot.
First of all, you need to get a good fr~e autoresponder such as http://www.getresponse.com or http://www.sendfree.com
[2003-03-17] Increase Web Site Traffic by Writing Your Own Ezine Article (Part 2)
In my previous article (Part 1 - www.isitebuild.com/writearticles) we discussed the 7 ways to benefit from writing an ezine article.
[2003-03-14] Don't Put Your All Your Marketing Eggs In A Search Engine Basket!
You know, I try to visit the top webmaster forums at least once a week to see what's cooking in the industry. These forums are normally real hub of information, with some of the best brains in the business engaged in free exchange about all matters related to running a website.
[2003-03-12] From Haiku to Headline: Learn To Write Concise And Powerful Ads
Writing a good ad that captures the attention of the reader is an art. Your ad and especially the headline should be compelling and strong in order to persuade the reader to a greater interest in what you are offering. In other words: to distinguish yourself from your competitors you have to be creative. Learning how to write a Haiku, a very short Japanes poem, can help you to accomplish this.
[2003-03-12] What do you Mean, PROMOTE MY SITE?
So, you've spent some long, hard hours and invested your hard-earned money into creating the perfect website for your business. Now its time to start promoting. But what exactly does that little word, "promote", mean?
[2003-03-12] Guerilla Research With Web Site Audiences
In the world of web site development, there is a popular pastime and it’s not baseball. It’s the inevitable debate that arises regarding the content of a web site.
Prior to cognitive maps and paper-based prototypes, there is the traditional imbroglio: “The client wants this feature on the site,” or “the marketing department thinks that this would be a cool function.” Within the project team, everyone has an opinion. What’s missing from the debate? It’s not what – it’s whom: The Audience.
[2003-03-11] Using Contests in Getting New Subscribers
Contests are very useful for site traffic and getting new subscribers. Good contest helps in making better image of a certain company.
[2003-03-11] 3 Covert Selling Tactics!
1) Give People A Sample
Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it. Your sample should only give them a small taste of what's in it for them if they buy.
[2003-03-11] Insider Secrets of Writing for Search Engines
Practically anyone with a website is interested in being listed high on the search engines. However, few people actually understand what it takes to achieve rankings that will bring about qualified visitors. Copywriting pro Karon Thackston specializes in writing website copy that helps to achieve exceptional search engine positioning. She's agreed to hold a "tell all" session with me, and to divulge some of her secrets.
[2003-03-07] A Devastatingly Powerful Way To Steal Hordes Of Traffic From Your Competitors!
Today my competition put around $200 in my pocket. And tomorrow, they’re going to do it again.
[2003-03-07] Blog Your Business
Does your business need a blog? A blog is a Web log, an online journal. Blogs started out as online diaries, in which diarists shared their everyday lives with the world. From their beginnings as a weird Web fad in 1998, blogs have moved on, and are well on the way to becoming a standard business tool.
[2003-03-07] AUCTION TIP: Make the Most of Your eBay "About Me" Page
One of the most important, and least-utilized, features on eBay is the "About Me" page. With your About Me page, you can promote yourself as a seller, promote all of your auctions, and show off your eBay Feedback ratings. This provides credibility for your auction business, and also gives you an opportunity to express your unique personality.
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