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[2003-01-31] Creating Website Traffic: How to Get Listed with the Search Engines
There are two kinds of marketing (at least as far as most of us are concerned): Active and Passive.
[2003-01-30] How To Create a Perpetual Traffic Generator
What runs through your mind when you hear that ezine articles will bring you masses of free traffic, get you higher listings in the search engines, and raise your profile on the web?
[2003-01-27] Five Great Ideas For Your Next Article
amazing how quickly free articles can generate traffic - my traffic sometimes triples within 24 hours of releasing a new article.
[2003-01-21] Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relations agencies do every year?
[2003-01-17] Google’s AdWords Guidelines In Action
When you choose your ad text for Google, use a hefty dose of caution. As Thai Winds learned, it’s tough to bend Google’s ad rules, even if you’re right.
When Thai Winds decided to use Google’s AdWords program, they wrote their ad in the way that made the most sense from the perspective of their business. They didn’t anticipate what happened next, however – their ad was disapproved, all of their ads with Google were deleted because of the phrases they chose.
[2003-01-17] Want Free Publicity? Remember That All News Is Local
How do you identify newsworthy stories where you work or live? Especially newsworthy stories about yourself or your company that you can pitch to the media in the hope of getting some free publicity.
[2003-01-17] Tip: Boost your Search Engine Placement the Easy Way
Yes, I created metatags with the help of my Web master. But I didn't spend time or money submitting to search engines because I wasn't techie enough.
[2003-01-10] Writing Well for the Web
The style of writing drastically changes when you write for the average Internet surfer. People rarely read web pages word-by-word. They scan through the content as fast as they can. Besides, your readers may originate from different countries, with different habits and awareness levels. You have to take into account all these factors while writing for the web.
[2003-01-08] Promotional Offers: Sometimes You Can't Give It Away
So, the marketing gurus have convinced you that you need some kind of free offer to be successful online. It doesn't matter if you create your own giveaway goodie or use an existing one, you need a "draw".
What they often forget to tell you is that HOW you promote your freebie is just as important as WHAT you give away. Here are a few cautionary tales to illustrate the perils and pitfalls of free offer marketing:
[2003-01-07] Internet Trends to Watch in 2003
When I first got involved with the online world back in 1984, paying for services was what you did. You had to pay for the phone call (usually a long distance call) to dial up to a bulletin board service, and once you got there, you typically had to pay for a membership to be able to access the information on their system.
Then the World Wide Web was born and so was the era of getting almost all information for free. There were companies everywhere jumping onto the give-it-all-away-free bandwagon. Money was being generated in huge sums from advertisers looking to cash-in on the massive traffic free information generated.
[2003-01-02] How to Convince your Visitors to Return Often
One visit does not a sale make. Be sure to make your Web site so attractive to your visitors that they want to come back. You don't win their trust right away. It may take from 4-7 visits before they buy.
Here's Five Ways:
1. Check and Correct What's Not Working
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