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[2002-11-20] Build It.......(the Relationship) and They WILL Come!
Have you ever heard the line from the movie: "Build it and they will come"? Well, this might not hold true for a website, but I do believe it is true for "The Relationship".
[2002-11-19] You Get What You Pay For
With the range of proposals for website development and online marketing services ranging from an estimated $1,500 - $1 million, it is very difficult to choose the right firm or designer to handle your website development and online marketing initiatives.
[2002-11-19] Link Strategies: Who Should You Target?
Inktomi's link analysis program policy is that sites that link to its relevant topic category page on Yahoo! receive improved hub factor rankings because of Yahoo!'s popularity. A reciprocal link with Yahoo! is even more beneficial. Get your site listed with Yahoo!; it is easier today than before with the Business Express option. (Detlev Johnson with The Ascendant Group)
[2002-11-18] Tracking Links In Your Article Resource Box Block Link Popularity
You will have been said a hundred times that you need to track everything that is related to your marketing campaigns or you will fail. Yes, this is really important because otherwise, you won't know anything about the marketing success of each individual ad.
But What If You Decide For The Wrong Tracking Method ?
In order to be able to decide what tracking methods you can choose from, here's a short reminder:
[2002-11-18] Produce More Sales from your Email Promotions
Do you get sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?
If you answered not many, then you need to re-evaluate. The answer to Online success is the same as traditional Success--promotion, promotion, promotion.
Use these easy ways to boost Online credibility and sales:
[2002-11-18] HOW TO AVOID TRAFFIC SCAMS
In a perfect world, I wouldn't need to write this article. In fact, if people would just care about one another, I wouldn't have to write this article.
Unfortunately, we don't live in a particularly perfect or even caring world.
So, you have to be on your guard against all of the traffic scams that are out there -- and there are a bunch. The best weapon you can have is information, and that's what this article will do for you -- give you the information so that the scammers can't take advantage of you!
[2002-11-14] The Search For Seducible Moments
How do you let your users know about your site’s particular benefits? We get this question all of the time from designers. If you offer something that is unique to your organization, (and chances are that you do – that’s why you’re in business) then how do you make the users aware of these benefits?
A little while back, we had the chance to compare two web sites: Sears.com and Dell.com. Part of the objective of each site is to sell expensive products. In the case of Sears, they sell appliances, such as refrigerators and washers. Dell sells desktop PCs and laptops.
[2002-11-12] What Response Should You Expect From An Ezine Ad?
You've all heard it before, countless times no doubt - "Ezines are by far the best place to advertise online" - and it's true. There is no better place to reach a targeted audience and the proof is in the results - visitors from eZine ads are more likely to convert to sales at your website. That is fact.
[2002-11-11] Accessibility and the Web
This week I walked passed a company building a wheelchair ramp to facilitate access to its building for people unable to climb the stairs. I wondered why the company had taken so long to put in a ramp, anyone in a wheelchair would have had a hard time entering the premises.
[2002-11-08] 10 Simple Ways To Promote Your Website
At times, website promotion can seem confusingly complicated. There seem to be so many, sure-fire new ways to get thousands of hits to your site. Whilst some of these methods work, most just waste your time.
[2002-11-07] Using Email to Drive Online Holiday Sales
This quarter, U.S. online sales are expected to hit $13 billion, according to the U.S. Commerce Department. Will you get your share of the retail pie this holiday season?
[2002-11-06] Swapping Website Visitors and Ezine Subscribers
A joint venture (JV) is sharing in an exchange to benefit two or more parties, who are looking to increase their businesses. The purpose of a JV is swapping to gain more sales, visitors, or subscribers.
[2002-11-06] I Want to Do an Ezine! Part 5 More Promoting!!
To continue on with the promotion part of this series of articles, I would like to discuss networking with discussion lists and message boards as a way of promoting your business/ezine.
[2002-11-05] Why You Should Be an Affiliate of Several Products (and How to Manage Them)
If you're like me, you're probably an affiliate of several different products. While managing several of them can lead to a bit of confusion at first, I still believe it's better to be involved with more than one.
[2002-11-05] Geotargeting Delivers for Local Business
For all we hear about the global reach of the Internet, people need to know what's happening where they live. For most people, life is local. If the Internet is to be useful for everybody, it must be too.
[2002-11-05] Promote Your Book With A Newsletter
Publishing an online newsletter is easier than you might think. It just takes a little organization and discipline. It is one of the top ways to promote your book online. For that matter it's one of the best ways to promote anything online. If you shut out this option you are missing opportunities to sell your book. It's that plain and simple.
[2002-11-04] Turning Demographics Into Gold
Do you know who buys, or is likely to buy, your products, services, or information?
[2002-11-04] Recognizing Your Diverse Audiences
Do you think of everyone in your audiences as being the same, or do you think of them as members of diverse groups? I once had a confusing semester in business school (actually most of them were confusing to me, but this one more so than the others) when I took courses in accounting and finance at the same time. Before starting, I thought of them as being much the same: number- driven exercises.
[2002-11-01] Ezine Subscribers Want More than a Free Ezine
An ezine is an essential part of an online business.
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