|
|
[2001-11-20] Targeting "Right" Visitors
A few days back a client was sitting with me when I connected to the Internet and launched my browser. He was precariously surprised to see that the default page of the browser was not my web site, but a general purpose portal.
[2001-11-14] Are You Using Ezine Classified Ads?
If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted.
[2001-11-12] 4 Step Formula For High Profit Classified Ads!
Ready to see your online advertising efforts explode? Here's my 4 secrets to writing high profit classifieds that bring me a huge return on investment.
[2001-11-09] Promoting Yourself Online
Many consultants have discovered that establishing an online presence is relatively quick and affordable. Getting started is easy. Unless you're already a known commodity, differentiating yourself from everyone else is not.
[2001-11-09] Announce It - Or Not!
Having an online business means that you need to find as many free or very affordable ways of advertising and promoting that business as possible. Fortunately, there are many such ways of advertising online. Some of the experts and Newbies have debated which ways were effective and which ways were not. One of the ways said by some to be a waste of time is Announcement Lists.
[2001-11-07] 10 Tip For Ezine Publishers
1) Many Ezine Publishers use too many styles of separators in their Newsletter. I recently saw an Ezine that used no less than 7 different separators:
[2001-11-06] 10 Effective Ways to Boost Banner Click-through
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above.
[2001-11-05] The 6 Characteristics of Websites That Sell
There's a simple explanation for poor web site sales conversion. The biggest reason visitors don't buy anything is because the site isn't designed to sell - it's designed to give information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused, the visitor floats around from section to section in the site with no set destination.
[2001-11-01] Do's and Don'ts for Building Your Site's Link Popularity
One thing that rang loud and clear from the Search Engine Strategies 2001 Conference (seminars.internet.com) in San Francisco in August was the importance of building a good, solid link popularity for your Web site.
[2001-11-01] Some Advertising is Doomed to Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma is normally due to one common problem. There is one thing most people don't think about that dooms their advertising to failure.
|
|
